#conference - Ein Tag Zusammenfassung und Ausblick

Die #conference am 18. September bringt die bei der Inhalte der all2gethernow zum Abschluss auf den Punkt. Die Rolle der #conference ist Präsentation, Aufbereitung und Zusammenfassung der Themen.

wann: 18. September 2009
wo: Radialsystem V, Holzmarktstr. 33, 10243 Berlin,

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Karte der a2n Locations

#conference Programm

#conference Programm im Überblick

Beginn: 10:00

Grosser Saal

Block 1

Gerd Leonhard
Music Like Water: why, what, when and how?
Digital music is in a serious gridlock: everyone is using it, very few are paying for it, and

nobody except for Apple has yet succeeded in making a business of it. At the same time, broadband penetration in Europe is exploding, mobile devices are getting ever more powerful, and almost a Billion people will be always-online at high speeds, within 2 years, sharing music on social networks and via all kinds of digital networks.  Attempts at making ISPs and telecoms reponsible for solving the business model problems of the industry have failed, 95% of the Digital Natives in Europe are guilty of copyright infringement, and this logjam is becoming a major cultural, political and economic issue. Meanwhile, flat-rated, collective music licenses for the digital music are being trialled in Denmark, the Isle of Man, Turkey and China. For the past 6 years, Gerd Leonhard has been suggesting that Music on the Internet needs to be licensed like Radio: collectively, publicly and compulsory, and a revenue-sharing basis, so that a new, web-native music
ecosystem can unfold. Gerd will explain why the thinks that a radio-like license for digital music is the best way forward, and how it could work.

Prof. Dr. Barbara Kisseler (SPD)

Hans Fink (Pro7/Sat1)
Sell A Band

Birgit Hoff (Smarten Up)
John Watts (Morethanmusic)
Multinationals Bite

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Block 2

Rapporteure aus dem #camp

Tim Renner (Motor Entertainment)
Rent a Record Company

Fred Casimir (Managing Director BMG Rights Management Germany)
How to succeed by turning the model upside down and offer what rightsholders really need.
BMG Rights Management offers performing artists and songwriters from all over Europe a state-of-the-art and comprehensive management of their music rights. The company supports them in building and marketing their repertoire as well as in financing, servicing and administering their music rights in a transparent and competent manner. BMG Rights Management sees itself as a services organization dedicated to the needs of the performing artists and songwriters it represents.

=== Break ===

Block 3

Rapporteure aus dem #camp

Wolfgang Bergmann, Leiter des ZDF-Theaterkanals und Direktor der Akademie für Darstellende Kunst in Ludwigsburg
Die Rolle der öffentlich-rechtlichen Medien

Alexander Ljung
Soundcloud
SoundCloud is a Berlin based startup that lets users move music fast and easy via the web. The platform takes the daily hassle out of receiving, sending and distributing music for artists, record labels and other music professionals. Described as both a “Google Docs for audio” and “flickr for music” SoundCloud has already gained a strong position among music professionals and is used daily for collaborating and promoting the tracks you will find on iTunes next month.

Horst Weidenmüller (!K7, Merlin) + Hannes Hoffmeister (EXS Consultants)
Export als Chance

Paul Keller (Senior Copyright Advisor Knowledgeland/Amsterdam, Project Lead Creative Commons Netherlands)
Victor Hugo vs. Creative Commons
Gleichzeitig Mitglied in einer Verwertungsgesellschaft sein und trotzdem Creative Commons Lizenzen benutzen, kann das? Was in den USA ohne Probleme möglich ist, ist in den meisten Europäischen Ländern bis heute unmöglich. Verwertungsgesellschaften wie die GEMA gehören zu den lautstärksten kritikern von Creative Commons und machen es ihren Mitgliedern unmöglich um diese Lizenzen zu benutzen um ihre Musik zu promoten oder zu vertreiben. In den Niederlanden gibt es seit zwei Jahren ein pilot project in dessen rahmen Mitglieder der Verwertungsgesellschaft BUMA/STEMRA teile ihres repertoires unter Creative Commons Lizenzen frei geben können. Was sind die Erfahrungen mit diesem Pilotprojekt und welches potentiaal hat die kombination von Creative Commons und kollektiver Verwertung auch ausserhalb der Niederlande?

=== Break ===

Block 4

Rapporteure aus dem #camp

Julie Borchard-Young
"Live in HD" - the  award winning global distribution program of the Metropolitan Opera and other event marketing opportunites

Henrik Berggren (Freelance Hacker, Stockholm)
Music Hack Day

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